BOURBONNAIS, IL – YouGov Brand Index’s most “buzziest” brands mid-year report has been released and Ford tops the list. Changes in customer perception as well as company profits have helped allow Ford Motor Company to move from the 6th spot in 2012 to the number one spot for mid-year 2013. Ford tops the U.S. buzz rankings ahead of other major brands such as Amazon, Subway, History Channel just to name a few.
Interviews are conducted weekly with 20,000 participants. They are asked a range of questions such as whether they have heard anything negative or positive about a brand. Participants are also asked if they have heard about the brand by word of mouth or through the media. They are asked to rank what they heard about each brand on a scale ranging from -100 (extremely negative) to +100 (extremely positive). A score of zero is neutral. Ford’s average score among YouGov survey respondents was 31. The U.S based survey is released bi-annually.
Ford is the only brand from the auto industry to make it to the top ten. According to YouGov, Ford’s US market share increased from 15.2% in 2012 to 15.9% in 2013, thanks largely to the success in sales of the Focus model as well as the company not accepting the government bailout.
Information on the most improved brands is also provided in the U.S based survey. Included in this top ten list is Goldman Sachs, Blackberry and Bing. Currently, Ford tops the U.S. buzz rankings and is working very hard to stay off of this list. Ford presents Summer Spectacular sales events are going nationwide and at your Bourbonnais area Ford dealership. Make sure to stop in while the “$1000 Matching Down” rebates are still available. For more information on available rebates and other incentives please visit us online at courtstreetford.com!
About Court Street Ford
Located in Bourbonnais, IL, Court Street Ford is a full service FORD dealership. We offer new sales, pre-owned sales, service, collision repair, and finance. Our friendly, professional staff is here to answer your questions and help you make a confident, no-pressure decision! Whether you are a local customer, eBay customer, online customer or a combination of these, we are READY!
Our New inventory includes popular Ford models, such as the MUSTANG, C-MAX, FIESTA, FOCUS, FUSION, and F-SERIES PICKUP TRUCKS. Our pre-owned inventory includes most FORD models as well as other makes and models. Visit our pre-owned link at top to see what we currently have available. We will try our best to find the vehicle that you are interested in.
Commitment to customer care at Court Street Ford doesn’t stop with your vehicle purchase. Our Ford Service Department and Quick Lane are staffed with factory-trained technicians, ready to perform everything from regular maintenance to expert repairs. Our goal is to have the work done quickly and correctly with great service on every vehicle, every time. We service ALL makes and models and offer competitive prices!
You can find Court Street Ford on the internet via social media including Facebook, Twitter, Pinterest, Instagram, eBay and YouTube. We also have a blog! So if your preference is to like, tweet, pin, follow, bid or watch, we participate in it all! If you would like to see a specific topic covered on our blog or Facebook page, let us know! We are located at 558 William Latham Drive Bourbonnais, IL and can be reached at (815)939-9600