High customer demand for Ford F-150 SVT Raptor drive sales

IMG_6195

BOURBONNAIS, IL  – Ford Motor Company announced today that customer demand for the Ford F-150 SVT Raptor has resulted in sales hitting a record high in 8 of the past 10 months.  Sales for the truck are up 14% in 2013. The high performance off-road truck continues to find new fans and sales success. The high customer demand for the Ford F-150 SVT Raptor drive sales to record numbers.

The Ford Raptor was introduced in 2009 and has been a success for Ford Motor Company ever since. A common metric measured in the automotive industry is “day supply”. The Ford Raptor has a day supply of approximately 15 days. The lower the figure the less time a vehicle remains on a dealerships lot. The average day supply for the industry is 60 days.

“What’s helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers,” said Doug Scott, Ford truck group marketing manager. “Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers’ evolving needs.”

2014-ford-raptor-special-edition-628

The 2014 Ford F-150 SVT Raptor special edition will be introduced. The special edition will have interior and exterior upgrades to appeal to those customers looking for luxury as well as off-road performance.

The high customer demand for the Ford F-150 SVT Raptor drive sales to record numbers. Due to the increasing demand for the Ford F-150 SVT Raptor Ford will begin to boost production of the truck. Currently assembly for the Raptor is at three trucks per hour. If sales continue to increase production will be boosted to five trucks per hour. This demand points to a larger phenomenon of increased specialization in the full-size pickup category.

SVT Raptor is available exclusively with a 6.2-liter V8 engine producing 411 horsepower and 434 lb.-ft. of torque, mated to an electronic six-speed automatic transmission with tow/haul mode and SelectShift Automatic ® functionality. The 4WD system features electronic shift-on-the-fly capability for the transfer case.

The 2014 Ford F150 SVT Raptor is not yet available there is still plenty of time to stop by to get information on other Ford Trucks.  We have a great selection of New and Pre-Owed Ford trucks here at your Bourbonnais area Ford dealership. Check out our Ford F-150 Brochure or stop by our showroom today! We can get you into the Ford truck of your dreams and assist you with Auto Loans or Used Car Value. So come see us today!

If you have not already, check out the pre-owned 2013 Ford F-150 SVT Raptor that we currently have on the lot here on our website. While you are at it check out this video!

 

Court Street Ford, located at 558 William Latham Drive, is a multi-year president’s award winning dealership. We have been serving the Kankakee, Bradley, Bourbonnais area for 30 years and counting! We are committed to exceptional customer service. Stop by or give us a call at (815) 939-9600, our knowledgeable sales team and service department will be happy to help and are dedicated to providing the best experience for every customer.

Visit our Website: Court Street Ford
Source: media.ford.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s