BOURBONNAIS, IL – News of Ford Motor Company possibly seizing a potential opportunity in Myanmar was released in April. Ford has now made an official move to the country. On October 4th, 2013 Ford celebrated the opening of the first Myanmar dealership. Located in Yangon, the dealership is in a prime commercial center. The building is a state of the art facility that establishes the presence of the Ford brand and global vehicles in the rapidly developing country.
The new facility, opened by RMA Group and Capital Automotive, will exemplify Ford’s global customer service standards and commitment to offering a world-class ownership experience. The grand opening event showcased Ford vehicles that are already available in the country such as the all-new Ranger, Taurus and Explorer.
Built to Ford’s global design and operational standards, the new 2,600-square-metre facility includes a 12-vehicle showroom and 12-vehicle servicing capacity. The dealership is located on Insein Road in downtown Yangon.
“Every aspect of the facility has been designed and built to provide an industry-leading customer experience – which is so important to Ford, especially here in Myanmar, where for many people, a new Ford will be the first vehicle they have ever owned,” explained Westerman.
“Over the coming months, Myanmar customers will see a full showroom of global Ford cars, trucks and SUVs, representing all vehicle segments,” explained Westerman.
The manufacturer’s warranty on all Ford vehicles sold in Myanmar will be five years/100,000 kilometres, an industry leading offer.
Entry of the Ford brand into Myanmar will help support the company’s overall growth strategy for the ASEAN (Association of Southeast Asian Nations) region, which represents a combined population of 600 million.
“This represents the latest step in Ford Motor Company’s aggressive expansion in Asia Pacific, and will help us to more fully realize the opportunity across the ASEAN region,” said Matt Bradley, president, Ford ASEAN.
Ford is currently experiencing its largest industrial expansion in more than 50 years and anticipates that between 60-70 percent of its global growth by 2020 will occur in the Asia Pacific region.
For more information you can visit media.ford.com.
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