BOURBONNAIS, IL – There are 10 features of the all-new 2015 Ford F-150 pickup that were designed to satisfy customers without them ever even noticing. Here they are:
1. Hard buttons on keypad: Designers wanted smooth capacitive touch keypad buttons on the outside of the driver-side door, but pickup truck drivers prefer tactile feedback, allowing easier usability for when they’re wearing gloves. For customers who wear bifocals, hard buttons also enable input by feel, instead of having to tilt their head back to read numerals.
2. Beltline armrest on front doors: The beltline on the front doors is wide enough to accommodate most arms with the window up. The feature could be considered an armrest, and is at the same height as the center armrest.
3. Sculpted, finger relief inside door handle for easy hold: When grabbing the inside handle, the hand is already holding the door – a helpful feature to avoid losing control of the door on a windy day.
4. Buttons clustered for ease of use: Customer surveys showed a strong preference for controls clustered together. All lighting controls – headlamps, side spotlights, bed light – are grouped together on the left-hand side of the instrument panel, while all radio controls are to the right and below with the climate controls. Towing and other controls are to the right of the steering wheel as well.
5. Steering wheel feel: Finger indents remain on the back side of the steering wheel, a feature that on some competitor trucks is now smooth. These indents allow a lighter feel on the wheel for ease of maneuverability, especially when backing up a trailer or off-roading.
6. MyView productivity screen customization: Because each customer uses the truck differently, the importance of specific features can vary. The truck is the “multi-tool” of vehicles. Some truck owners haul produce to farmers markets, while others tow horse trailers or go off-roading, making it tricky sometimes for engineers to determine the most essential information to include in the instrument cluster. Ford’s solution is MyView, which allows truck customers to sort and organize their top seven favorite gauges in the cluster on the 2015 F-150’s 8-inch screen. One button click can shift between individual tire pressure, trailer information, off-road mode or trip fuel – whichever their favorites are.
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