Ford Announces a Renewed Commitment to High Performance Excellence

Ford Motor Company pulled out all the stops this week at the Detroit International Auto Show, when it announced the new Ford GT.  The release of the new GT in 2016 will commemorate the 50th anniversary of the Ford GT placing 1st,2nd, and 3rd at the 1966 Le Mans 24 hour endurance race, where the GT beat out other high end performance vehicles from Porsche and Ferrari.

The announcement of the GT begins a renewed focus by Ford on their performance line-up; promising 12 new performance vehicles by 2020.  This will add to Ford’s already impressive lineup which includes the Focus and Fiesta ST’s, the F-150 Raptor, and the ShelbyGT350.  This cements Ford’s renewed commitment to their performance lineup.

This spotlight on performance is a natural evolution for Ford.  Their recent dedication to technology and innovation resulted in the development of SYNC® (and the just revealed SYNC 3).  More recently, Ford’s research on fuel efficiency led to the development of Ford’s Ecoboost® engines (culminating in the Eco”beast” 3.5L v6 with 600 Horse Power).  With obvious benefits of their past focuses, it a safe bet that the increased dedication to performance will benefit us all.

There has also been an increased demand for performance vehicles in recent years. Recently, demand for the Ford Fiesta ST, and Focus ST has skyrocketed, with demand DOUBLING as compared with the rest of the Ford performance line.  You do not have to look farther than the announcement of the Focus RS finally being offered to American buyers, as evidence.  The F-150 Raptor has also seen increased demand with production rising nearly 50 percent.  The message is clear; consumers want performance vehicles, and Ford is not failing to deliver.

But how will the average Ford buyer benefit from these performance vehicles?  Raj Nair, Vice President of Ford explained it simply; “Ford remains committed to innovation through performance.  (This commitment) will allow us to more quickly meet the needs of our customers…”  What this means is that while the average consumer may never own a new Ford GT, they will benefit from its development.  Take for example the new carbon fiber body on the Ford GT.  The application of this new innovation on the racetrack will mean innovations for Ford vehicles down the road by making them more lightweight and efficient.  Just look at the new 2015 Ford F-150 and its new military grade aluminum body.  The reduced weight adds fuel efficiency and performance that would have been unthinkable years ago. The new “active rear spoiler” on the Shelby350R, which changes its pitch depending on conditions, is reminiscent of the “active grill shutters” already present on Ford vehicles to reduce drag, and increase engine efficiency.

“Ford still races for the same reasons Henry Ford did in 1901 – to prove our products and technologies against the very best in the world,” said Nair. “The Ford Performance team will continue to pursue performance innovation…”  To provide the best product for all its customers, Ford has to continue to push, test, and break their limits with the development of high performance vehicles.  So whether you are looking for a Fiesta, an F-350, or anything in between these new innovations are going to mean exciting new developments for all Ford products in the future.

Court Street Ford, located at 558 William Latham Drive, is a multi-year president’s award winning dealership. We have been serving the Kankakee, Bradley, Bourbonnais area for 30 years and counting! We are committed to exceptional customer service. Stop by or give us a call at (815) 939-9600, our knowledgeable sales team and service department will be happy to help and are dedicated to providing the best experience for every customer.

Visit our Website: Court Street Ford

About the Author:
nateNathan Frank is an internet sales consultant and the man behind Court Street Ford news since January 2015.  He has been in the car industry for several years and has an extensive knowledge of Ford products and history.

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