Ford Performance Line Gains “Traction” with the announcement of the Ford Focus RS

ford-focus-rs-02-1

Ford announced last week that they will be releasing a new Ford Focus RS in North America and worldwide in the spring of 2016.  For those unfamiliar with the Focus RS, it is an All Wheel Drive, sports model hatchback Focus.  The Focus RS has been extremely popular overseas (particularly in India where the RS and other Ford hatchbacks make up nearly 50% of car sales), and Ford is finally bringing the RS back to the United States due to popular demand.

The three main talking points (directly from Ford) are as follows:

  • All-new Focus RS makes North American debut at New York International Auto Show introducing advanced performance technologies for ultimate hot hatch experience; pioneers innovative Ford Performance All-Wheel Drive with Dynamic Torque Vectoring, industry-first drift mode, additional drive modes• Third-generation high-performance hatch features specially engineered 2.3-liter EcoBoost® engine producing more than 315 horsepower, most powerful RS brake system ever with Brembo front calipers• Ford Focus RS will be at dealerships in the United States in spring 2016
hatchback-mkt-share
Chart of hatchback sales in India. Now the US will get to see why these models are so popular abroad!

Ford’s official press release states, “Industry-first drift mode is specially calibrated for all-wheel drive to modify torque distribution to help the driver achieve controlled oversteer drifts at the track.” No other sport model will have this technology available.  Ford has also worked with Michelin to create special 19” wheels designed specifically for the Focus RS, as well as a newly designed exterior to increase aerodynamics.  Based on what lead design director Joel Piaskowski, says “This is the ultimate Focus – stunning to look at and entirely fit for its purpose, RS models have always been striking, high-performance cars where function is paramount, and Focus RS is true to that heritage.” these are just a few of the new features we can expect on the 2016 Focus RS. We look forward to hearing more details next week when the car makes its official release announcement in New York.

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A 2002 Ford Focus RS. Some of the upgrades and modifications are clear just from this photo.

The RS was last released in the US in 2002 and as Vice President of Development Joe Bakaj said, “Driving enthusiasts have always aspired to own RS vehicles, and this heritage inspires everyone at Ford. Now, enthusiasts in North America will have a chance to become an owner of this remarkable performance hatch.”  With other brands’ AWD sports models gaining traction (no pun intended) in the US, Ford wants to ensure they release a vehicle not just to join the competition, but beat it.

The Focus RS’ announcement is part of Ford’s “commitment to performance” which will include the release of twelve or more performance/sport vehicles by 2020.  Based on what we’ve seen so far from the Focus RS, the new F-150 Raptor, and the Ford GT, Ford’s next announcements are likely to take our breathe away.

Check out a video of the European reveal HERE.

Court Street Ford, located at 558 William Latham Drive, is a multi-year president’s award winning dealership. We have been serving the Kankakee, Bradley, Bourbonnais area for 30 years and counting! We are committed to exceptional customer service. Stop by or give us a call at (815) 939-9600, our knowledgeable sales team and service department will be happy to help and are dedicated to providing the best experience.

Visit our Website: Court Street Ford and be sure to follow us on Facebook, Google+, and Twitter!

About the Author:
nateNathan Frank is an internet sales consultant and the man behind Court Street Ford news since January 2015.  He has been in the car industry for several years and has an extensive knowledge of Ford products and history.
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