You did not have to ask Mustang enthusiasts twice; the new Mustang is a hit. Since its introduction late last year, the 2015 Ford Mustang has seen vastly increased sales than previous year’s models. The trend started in November, when the hot new Mustangs sold 8,728 vehicles, a 62% increase over sales in 2013. On average a Mustang was staying on a dealer’s lot for eight days. In an industry where most cars take fifty-five to sixty days to sell, the new Mustang was making a strong presence right out of the starting gate.
The Mustang’s March sales figures are in and the Ford Mustang has crushed the competition. Ford dealerships have sold 12,663 Mustangs this march, a 36.1% increase from last year. The really amazing statistic is the whooping 52.1% increase in sales over the same period of time last year. Even after being at dealerships for five months Mustang sales are not slowing down. Compared to competitors sales like the Camaro, whose sales dropped 30.9%, and the Challenger which sold 5,956 in March. In fact more Mustangs were sold in March than the Camaro and Challenger COMBINED. The Mustang is clearly pulling ahead based on these numbers.
When asked why the Mustang sales were increasing, Ford cited several key reasons. The new redesigned Mustang takes advantage of Ford’s research into recent company innovations like traction control and their signature Eco-boost® engines. Adding these features to the new Mustangs made it more mainstream and accessible to people who wanted a Mustang not just as their sport vehicle, but as their main car. The new four-cylinder Eco-boost® can get an impressive thirty-two miles per gallon and the Mustang’s traction control, and wider rear wheel base make it a more viable car in bad weather.
Despite some of these changes and the fear that Ford would alienate their hard-core Mustang enthusiasts, the opposite has clearly happened. Ford sales analyst Erich Merkle credits a lot of “old school” Mustang enthusiasts remaining loyal to the brand because of the availability of the GT Mustangs. Merkle states, “When a consumer thoroughly enjoys a car and they are in love with it, they want to put the better wheels on it. They want to pack more features into the car to make it that much better. It’s going beyond A to B transportation.” There are simply so many options available that the Mustang can be anything from a high end dream car to a day to day work vehicle. “Mustang has historically been the blue-collar muscle car,” says Merkle. “With Eco-Boost® and traction control, they’ve expanded it.” Perhaps Alexander Edwards, president of consultants Strategic Vision puts it best, “With Mustang, there is so much aspiration for that vehicle, even among younger drivers or those getting in their first sports car.”
The 2015 Mustang has clearly been designed to appeal to a wide
customer base, and based on recent sales statistics, it is a resounding success. Even at 50 years old the Mustang continues to be one of the best selling and most loved cars in America. But don’t just take my word for it, stop by our dealership and take one for a test drive today!
Court Street Ford, located at 558 William Latham Drive, is a multi-year president’s award winning dealership. We have been serving the Kankakee, Bradley, Bourbonnais area for 30 years and counting! We are committed to exceptional customer service. Stop by or give us a call at (815) 939-9600, our knowledgeable sales team and service department will be happy to help and are dedicated to providing the best experience.